Contributing to the Structured Empathy Framework
This short guide is to help you contribute content for the Structured Empathy Framework in an easy and consistent way.
For the technical people — the TL;DR is that everything lives in a public GitHub repository written in Markdown. Please note the guide rails in the primer below, but otherwise feel free to dive in and propose changes via Pull Requests.
For the non-technical people - please don't be scared - it is all very straightforward once you understand a couple of concepts and follow the instructions and guidance set out below. GitHub is the tool that is used to host the Structured Empathy Framework. Instructions for using it are set out below. Markdown is the notation that is used within GitHub to add formating to text. The guidance in the 'Primer' below explains how this works.
Using GitHub
GitHub is the leading online tool for hosting and managing opensource. While it is massively used for Software, it is equally suited for managing frameworks such as this. There are a view key concepts to learn:
Main Branch
Think of the main branch as the official, published version of the Framework — the “source of truth.”
It’s the tidy, reliable copy that everyone trusts. Nothing goes into it until it has been reviewed and agreed.
Forks
Instead of editing the official version directly, GitHub gives you your own personal copy called a fork.
A fork is like taking a photocopy of the Framework so you can work freely without affecting the original.
You create your fork by clicking the Fork button at the top‑right of the repository page.
Commits
A commit is a small, saved step in your work.
It’s like writing a sticky note that says: “I changed this bit, and here’s why.”
Commits help track progress and make it easy to review or undo changes if needed.
Pull Requests
A pull request (PR) is how you ask for your changes to be added back into the official Framework.
It’s a structured way of saying:
“I’ve made some improvements — could someone review them and merge them into the main version?”
Pull requests create a safe, transparent space for discussion, feedback, and refinement before anything becomes part of the published Framework.
How to contribute step‑by‑step
-
Create a GitHub account
If you don’t already have one, you can sign up for free here. -
Fork the Structured Empathy Framework repository
Visit the public repo and click Fork. -
Make your changes in your fork
Open any page and click Edit.
You can improve wording, add ideas, fix typos, or propose new content. -
Commit your changes
Add a short message explaining what you changed and why. -
Open a Pull Request
When you’re ready, click Pull Request to ask for your changes to be reviewed and merged into the official Framework. -
Keep things tidy
After your pull request is merged, you can delete your fork or update it later if you want to contribute again.
This workflow keeps everything safe, simple, and transparent — and it’s the standard approach used across open‑source communities.
Markdown Primer for Contributors
As described, the content for the framework uses 'Markdown', a simple and widely used plain‑text format. If you are not a techie, please don't panic - seriously this is easier than using a Word Processor!
These Markdown pages and in turn automatically converted into the 'structuredempathy.net' website and thus clean, styled pages automatically. This also means the Markdown pages can be used for other mediums inclouding creating PDF files. Critically - this public repository is content‑only: our supporting infrastructure handles layout, styling, and link/image rewriting.
The following section describes how a Markdown page is created and formatted; you can use this to either understand how to modify existing pages in the framework, or create whole new pages
Front‑matter - required at the top of every page
Each Markdown file must begin with a title block exactly as this:
---
title: Page Title
---
This enables the site generator to both set the title of the page (as seen by the browser and search engines) and apply the correct layout.
Headings
Use # symbols. More # = smaller heading.
# Page Title
## Section Heading
### Sub‑section
Paragraphs
Write text normally, with a blank line between paragraphs.
This is a paragraph.
This is another paragraph.
Bold & Italic
**bold text**
*italic text*
Lists
Bullet list
- First item
- Second item
- Third item
Numbered list
1. Step one
2. Step two
3. Step three
Links
External link
[Forty Two Fold](https://fortytwofold.com)
Link to another page in the framework
Use a relative path, starting from the current file. Supporting processes such as the website builder will rewrite .md links into clean URLs automatically.
Example: linking from components/empathy-mapping.md to introduction/overview.md:
[Overview](../introduction/overview.md)
Example: linking to a page in the same folder:
[Glossary](glossary.md)
Images
Place images in an 'images/' folder next to your Markdown file. Use relative paths in Markdown; as above the website builder will rewrite image URLs and handle sizing/styling automatically.
Example folder:
components/
empathy-mapping.md
images/
empathy-map.png
Image syntax:

Quotes
> This is a quoted block of text.
What not to do
Please follow these simple rules:
- No HTML tags
- No inline styling (colours, fonts, etc.)
- No scripts
- No absolute URLs to images
- No spaces in filenames
This enables the the build system to handle all styling and layout automatically.
Website Builds
Pull requests are reviewed by the Forty Two Fold staff as soon as possible once they are submitted. You will get a response to your Pull Request confirming if it was accepted into 'main' and thus now forms part of the framework, or if not - why not!
The website is automatically rebuilt overnight from the 'main' repo. So any approved pull requests should be automatically incorporated into the live website within 24 hours.
If you need any help, please don't hesitate to reach out via the contact page.
The next page is the Frequently Asked Questions - FAQ.
You can always return to the contents page by clicking the 'Structured Empathy Framework' title at the top of the page.